Stakes rise when you own a medium- or large-sized business. There is greater pressure to manage your inventory and keep up with your competition.
As your business grows, you may come to a point where several storefronts need to run via a single dashboard. In that case, you will require a platform that can handle higher sales volumes and overall expansion. Because of its flexibility, Magento is considered the best solution for businesses that are planning to scale.
Magento caters to organizations over individual retailers and shop. It is popular among many big brands, including:
- Nike
- Samsung
- Burger King
- Ford
Magento offers a vast variety of branding options and features for enterprise sellers including tools for campaigns, the ability to offer discount codes and coupons, bundled pricing, unlimited product listing, managing recurring payments and subscriptions, and many more. It is also considered more SEO-friendly than other eCommerce platforms, which helps customers find you.
Magento works with different currencies and payment gateways support multiple languages and have endless possibilities for customization. All of these features come at a price, though. The enterprise edition of Magento can cost upwards of tens of thousands of dollars.
In short, effectively configuring a Magento store requires coding and developer resources and is barely suitable for companies with smaller product catalogues and shallower pockets. But if you have the financial resources to build a feature-packed online store that is reliable and scalable, Magento is top-of-class.
Don’t miss our next post, where we break down some of the specific features of each platform.