Best Salesforce VoIP solutions for eCommerce in 2021

Voice over Internet Protocol (VoIP) is increasing in popularity as more people stop using the landline. Businesses, in particular, can benefit from using VoIP services for call centers and/or connecting with remote workers.

VoIPs solve many of the communication challenges faced by businesses. Call centers encounter some of the most problematic customer dilemmas. Because all information needs to be taken into account to make improvements and resolve conflicts, having an integrated call tracker is a must.

A glance at how VoIP works

One crucial difference between traditional calls and VoIPs is cost. Traditional calls require infrastructure, such as wires and special equipment. In addition to setup costs, a person must pay ongoing service fees.
VoIP vendors, on the other hand, use existing networks for data trafficking - eliminating the need for individual internet connections.

With a VoIP, analog voice calls are converted into packets of data that travel over any Internet Protocol (IP) network. The Internet connection is already paid for by the user, so most VoIP calls are free of charge. When calls do have a charge, they are typically lower than the corresponding PSTN rates.

With a VoIP service, you can call either a landline or mobile phone and establish a computer-to-computer connection.

Putting a VoIP to work for your business

By adding voice capabilities to a data network, you will be able to reduce costs, improve productivity and enhance cooperation in the following areas:

Fees per user: In terms of VoIP, the number of lines you need open simultaneously is equal to the number of users. It has nothing to do with the number of phones in your office or the number of employees. With a VoIP, you can easily add, move or change phone extensions and locations, which saves money and gives you more flexibility.
Fees and charges for specific features: Unlike traditional phone carriers, dozens of features are included with VoIP services. No phone contracts are required, either.
Hardware: A VoIP enables your personnel to access your communication system and customer data on a wireless network, and business calls can be made on personal mobile devices via softphone apps. As a result, work can be done from home or on the go.
Unified communications solution: With a unified communications solution, workers can easily connect through voice, video chat, Web conference and instant messaging. This takes your business capabilities beyond a basic VoIP.
Maintenance and equipment: Hardware is all that is required to make VoIP calls, so there is no need to hire specialists to maintain the system.

Free vs. paid VoIP services

While there are many free VoIP services available, they are not ideal for businesses. Programs like Skype experience a higher outage rate than their paid counterparts.

Outages may not seem like a big deal when calling a friend, but they become more serious during urgent virtual work meetings. Companies that invest in high-end solutions think they will get better support and a more reliable phone system.

In short, free remote conferencing options are better suited for private use. Serious enterprises should use a paid service they can depend on.

VoIP Testing: Play it safe

Any business-grade VoIP service must be of the best quality. Otherwise, business communication will be compromised.

There are some parameters on which the quality of the VoIP services are assessed. VoIP Test performs true socket-based and HTTP tests from your browser to determine latency down to the millisecond. Through VoIP testing, you get to know if the VoIP service is up to par.

The parameters on which VoIP tests rest are:

The compatibility of the VoIP protocols
Delay, packet loss, noise, jitters
Smooth call quality with non-VoIP connections
Capacity to support a large number of users or the ability to bear the load of VoIP traffic
Privacy and security (to maintain the privacy of the call line)

Some VoIP Service Providers - including Nextiva, 8x8, OnSIP and INAANI - offer VoIP testing along with their services so you can experience the quality first-hand before you subscribe. You can also use additional VoIP monitoring tools to help measure the speed and nature of your VoIP system without technical knowledge being required.

Why choose Salesforce?

Even with a VoIP, companies can still encounter issues. One of the main problems they face is that some VoIP solutions do not integrate well will customer relationship management (CRM) systems. With more than 150,000 users, Salesforce is quickly becoming the industry standard for CRMs worldwide.

Switching between Salesforce and VoIP programs takes additional time, which can add up to a considerable amount of lost productivity over a day, week, month and year. That’s why it is important for all company systems to be well-integrated.

Salesforce has a ready-made VoIP solution for eCommerce businesses that covers more than 80% of business needs. Salesforce solutions automate all the processes via integration (e.g. Powersync’s) and artificial intelligence, so all data is easily accessible and can be conveniently sent from one system to another. In addition to helping with customer acquisition and satisfaction, they also help deepen customer relationships.

While Salesforce offers a fully integrated, cloud-based telephone solution for businesses, it is unable to track calls on its own. One of the main drawbacks of the Salesforce Service Cloud product (the main customer service app) is that all calls have to be logged manually, which creates a time gap between taking the call and assigning the follow-up tasks to agents.

Automating the process calls for an outside solution to fill in the gaps between Salesforce and your phone system, as well as the VoIP call capabilities - such as voice calls, video calls and chats. All of these can be integrated with Salesforce using the Salesforce CTI's interface.