Salesforce, which is best known for its customer relationship management (CRM) system, is a tech company that seems to never take a break from innovating. As of late, it has placed a strong focus on implementing AI into everything it does. Salesforce named its AI capabilities “Einstein,” and the technology is now laced into all of the companies’ software-as-a-service (SaaS) apps. A prime example of a Salesforce customer that leveraged Einstein to its maximum potential is Irish-based Ulster Bank. The bank is recorded as the first organization to fully implement the Salesforce Einstein CRM system. Less than a year later, Ulster officials credited its use of the Einstein AI technology for landing them the industry’s highest Net Promoter Score. Because the system was able to forecast when sales were falling through before the organization saw it coming, teams were able to delve into behind-the-scenes details so they could pinpoint and reverse problems. Salesforce DMP, or data management platform, is another one of the company’s Einstein-enriched assets. Formerly known as Krux, the product is part of theSalesforce Marketing Cloud. Through Salesforce DMP’s AI technology, businesses are able to understand their customers on a more personalized level. It creates complete data profiles by pulling in information from Salesforce and third-party apps.
Ulster Bank officials say the system’s 360-degree PDF profiles of each client has been crucial to the bank’s next-level customer service efforts. Additionally, Salesforce DMP has precise segmentation capabilities that allow for advanced targeting. It also provides insights into which devices customers are using so that messaging can be delivered accordingly. Another advantage is that sophisticated analysis reveals the best time to engage with a person or audience, which makes efforts more strategic.
All of these features make Salesforce DMP – and Einstein in general – particularly beneficial for eCommerce companies. In fact, Salesforce boasts several specific Einstein AI benefits for commerce brands. Delivering relevant recommendations to customers, customizing product-sorting and adjusting search results based on shopper behavior are among the perks. The system also automates many of the once-manual processes of eCommerce business owners (such as creating new product groupings and optimizing sorting rules). there are several AI tools available for businesses today. Here are a few that are being used to make eCommerce stores smarter. While there is still much ground to cover, understanding emerging digital trends is helpful for any business. Being familiar with them provides a chance to maximize technology and, in turn, gain more customers.
