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International market leaders, merchants, retailers, developers and solution architects gathered at MagentoLive Europe — Adobe’s digital commerce event — to get the latest insights and updates on its growing Magento eCommerce platform.
MagentoLive Europe was held Oct. 22-23 in Amsterdam and featured guest speakers and a chance to collaborate with some of the world’s most respected eCommerce professionals.
According to Gary Specter, Adobe vice president and global head of commercial business, the company has made several strides with Magento since acquiring the platform. He shared that Magento has grown 40% year over year.
Magento serves customers of all sizes — from startups to the enterprise level. It has gained a solid reputation for its flexibility, speed, and choice, Specter said.
1. The complete customer journey continues to be Adobe’s focus
2. Amazon remains a key player
3. Creative Cloud enhancements continue
MLEU attendees were also given insight into Adobe’s future plans.
Adobe’s Creative Cloud updates, which went live Nov. 4, include enhancements to Adobe Sensei (which powers the company’s artificial intelligence capabilities). The improvements impact the Auto Reframe feature in Premiere Pro; Object Selection and Auto Tone in PhotoShop; and Camera and Live Brushes in Fresco.
Igor Krasnykh said the business greatly benefited from MLEU and encourages eCommerce professionals to attend upcoming MagentoLive events.
“MangetoLive in Amsterdam provided our team with a unique opportunity to connect with the Magento Community in Europe,” he said. “This event brings people together from different geographies. Because of that, we had the chance to meet with several of our partners and clients from across the globe that we had not met yet face-to-face. The nature of the eCommerce business is very much global and fast-paced. Attending events such as MLEU 2019 is absolutely essential.”