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All Magento 1 extensions will be removed from the Adobe Marketplace beginning July 7.
This article is for you if:
- You’re a Magento developer with active M1 extensions in the Magento Marketplace.
- You’re a system integrator that works with M1 extensions in the Magento Marketplace
- You’re a Magento 1 merchant that uses Marketplace extensions to meet your business needs
- You’re a developer, system integrator or merchant that is curious about how the removal of M1 Marketplace extensions will affect you
- You are looking for expert guidance on how to move forward after M1 extensions are deleted from the Magento Marketplace
Issues for developers
1. Developers will lose their public Marketplace reviews
As a developer, it takes years to build a collection of customer reviews that help underpin credibility and, as a result, drive sales. Unless you have focused on building customer reviews on a third-party resource, such as Google Reviews, all of the positive feedback you’ve collected for years from customers will be lost.
2. The challenge of being found online
We all know that individual product websites do not rank as high as the Magento Marketplace. Search engine optimization (SEO) takes time for any business to build. It’s a marathon, not a sprint.
I have spent time and money investing in SEO and marketing development (despite being unaware of the Marketplace change for M1 plugins) because it makes sense for PowerSync. I know that many developers are not as prepared, so this change to the Magento Marketplace might come as a rude awakening. Even if they begin a comprehensive SEO and marketing strategy immediately, their businesses will inevitably suffer some revenue loss before seeing the search algorithms turn to their websites.
There is also the issue of broken links. If you link to your Marketplace extensions anywhere online, it will lead to an Error 404 page after the extensions are removed — unless Magento sets up link redirects. Nothing has been mentioned about redirects yet, which is probably making these developers very nervous. Magento may decide to manually change individual links within the Marketplace themselves, but that is a cumbersome task and I doubt they will go to those lengths.
3. Security will require more attention
Security is a major consideration for any online merchant, and it’s something that will require special attention after the Marketplace removal. Previously, Magento offered security support for their M1 platform, but now merchants and developers are on their own. In addition to their normal activities, merchants who are on the Magento 1 platform will now have to run additional security checks and scans. This can easily lead to a domino effect of fixes. Because of internal logic, a repair to one thing means you may have to repair others.
4. Developers are faced with a larger time commitment
Focusing on security, SEO and marketing is going to require more time. Developers will have to find a way to focus on all of their previous responsibilities, plus more.
Issues for system integrators and merchants
1. A loss of trust
When an extension is listed in the Magento Marketplace, there is a certain level of trust and credibility that goes with this. It means that the plugin has been reviewed and accepted by Magento. With the Marketplace listings going away, this sense of security for the buyers is also disappearing. Now, Magento 1 customers are faced with having to do their own online research before they can feel comfortable making a purchase (which, again, is much harder without verified reviews).
2. Increased maintenance costs
The reality is that many Magento 1 merchants are not eager to re-platform for a variety of reasons. They may not have the money to upgrade to Magento 2 or to migrate to another platform. However, upkeep costs are likely to rise as the result of a spike in developer demand. The next 12 months will reveal how many merchants will remain on the M1 platform, but everyone I have spoken to is grappling with the best financial way to move forward.
Where do we go from here? 5 logical next steps for those affected
1. Make a plan that suits all of your business needs
Merchants that are still on the Magento 1 platform should reach out to their plugin developers to make sure there is a plan in place for plugin maintenance going forward. At PowerSync, we’re going to continue to offer support to our customers no matter how long it takes (up until the last person migrates off of the Magento 1 platform).
Now is also an opportune time to re-evaluate your individual business needs. With support for Magento 1 coming to an end, the automatic assumption is often that a merchant should migrate to the next version — Magento 2 — which is touted for its faster speeds and expanded functionality. But is it time for your business to ditch Magento altogether?
Don’t get me wrong — I am a big fan of Magento, and it is the platform I run my own business on. But I also know it may not be the right fit for all merchants. Is there another platform that would better meet your needs? Magento is an especially great option for enterprise-level merchants, businesses with many custom system integrations or businesses with custom needs/demands. Where do you see your business going? While it’s important to keep scalability in mind, this picture looks different for every business.
2. Speak with an e-commerce expert
3. Get your website ready
As we touched on before, developers and system integrators need to figure out other methods of getting their plugins to merchants. Because there is a lack of third-party options at this point in time, you will have to rely on your business website. That’s why it is essential for you to place an urgent focus on SEO and marketing.
4. Decide and adjust
5. Send Magento an email
Important lessons we must take away from this experience
One of the biggest lessons to take away from the Marketplace announcement is to plan ahead for similar situations in the future. Don’t put all your eggs in one basket by over-relying on the Marketplace. What happens when Magento 3 rolls out?
You must also make it a priority to establish a long-term SEO and marketing strategy. This includes placing a focus on building responsive pages, backlinks and regular site updates. Also, start now with building your own catalog of customer reviews. Encourage your customers to leave positive feedback on third-party review websites.