Latest News in the Subscription Industry
It’s hard to scroll through any news website without seeing the “R” word — recession.
As fears of a possible economic downturn brew, I’ve seen many headlines like the one from TVTecnology.com that screams, “Oversubscribed: 72% of Americans Say There Are `Too Many’ Subscription Services.”
These headlines are enough to make any subscription merchant feel a sense of impending doom. However, I want to remind you that there are two sides to every story. For example, this article from Yahoo! Finance reassures us that U.S. shoppers are turning to subscriptions in search of cost-effectiveness and convenience “as economic headwinds grow.”
If you’ve found yourself on a roller coaster of uncertainty surrounding the future of your eCommerce business, don’t fret. You can equip your business to withstand an economic downturn, and I’m here to help. Schedule time on my calendar for a complimentary strategy session today.
Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with firstname.lastname@example.org for consideration.
Let’s get into it, but first…
Deals of The Week
Recession Resilience: The Power of Recurring Revenue
Given recurring revenue’s predictability, it can help businesses weather the storm during economic uncertainty.
Read the full story on CFO.com.
Streaming Subscriptions From Apple, Samsung and Xbox Will Test Cancel Trend
Capitalizing on the resilience of streaming services in a period of household spending cuts, major brands are rolling out new offerings to take consumers into next year, presumably to binge their favorite series and get in more gameplay, even if they nixed that beauty box.
Read the full story on PYMNTS.com.
3 Ways SaaS Businesses Can Boost Revenue in A Recession
Many subscription-as-a-service (SaaS) founders are dealing with the first cyclical economic slowdown their businesses have faced. As budgets tighten, SaaS businesses are reexamining the tools they use every day to achieve what they once took for granted: accelerating their growth without making big capital expenditures.
Read the full story on TechCrunch.com.
Long-Term Discounts Dominated Cyber Monday Subscription Offers
Email inboxes were awash with discount offers on Cyber Monday. And that included subscription offers from publishers. However, extended promotional periods held sway over deeper discounts, according to an analysis by Toolkits.
Read the full story on MediaPost.com.