Table of Contents
1. Prioritize personalized omni-channel experiences
Personalization is all about following a customer’s journey through every step of their path to purchase and tailoring an experience that is unique to them. In the past, eCommerce centered around products and prices. Today, eCommerce trends show success is tied more to the customer than what is being offered. A positive customer experience lies at the core of what shoppers want and expect. When personalized brand interactions are lacking, data shows shoppers are much more likely to jump ship.
What does personalization look like? For starters, relevance. Consider the way Netflix provides recommendations to subscribers based on the content they have already consumed. Taking it a step further, did you know the streaming service also personalizes the thumbnail images that are displayed for movies and shows? For example, a person who enjoys action flicks will be presented with thumbnails containing more action-packed scenes. This is a top-of-class example of how artificial intelligence (AI) is being used for personalization. While demographics and basic behavioral targeting have proved successful for many eCommerce businesses up to this point, Adobe says methods that stem from AI will lead the way moving forward.
Another way online retailers can achieve an enhanced sense of personalization is by focusing on an omnichannel approach that surrounds each customer with seamless messaging regardless of the channel (email, instant messaging, mobile, social media or in-person).
2. Take sustainability seriously
- Reduce and/or reformulate packaging and ingredients.
- Revamp the supply chain and/or suppliers.
- Diversify the product and/ or vendor portfolio.
- Update and/or change existing business models.
- Integrate sustainability into consumer touch-points and marketing.
- Allow customers to opt into minimizing paper and packaging waste on delivery and returns during checkout.
3. Position yourself at the forefront of digital innovation
eCommerce trends: More of what’s coming
Adobe’s report is an asset to online retail brands everywhere. It provides a detailed, comprehensive look at eCommerce trends that merchants can leverage to stay ahead of the curve.
Here are a few more things to expect as innovation in eCommerce continues.
- B2B brands are expected to move to a digital-first model.
- Logistics will likely evolve to a place where driverless cars deliver goods with no human necessary.
- Eye-catching micro animations (think gifs) are expected to become more common in brand communication.
Why trust Adobe as a leader in eCommerce trends?
As online sales far surpass predictions year after year, web merchants are relishing in a roaring opportunity. Adobe is a forward-thinking tech giant that continues to transform with digital demands. It created the Adobe Commerce Cloud, which powers the leading-class Magento eCommerce platform. Through its cloud-based software, Adobe offers a flexible, scalable eCommerce solution that provides a large toolbox of resources to users. Because Magento is part of the Adobe catalog, it pairs nicely with Adobe’s analytics cloud, marketing cloud and advertising cloud.
Do you want to learn more about how Magento can help you grow your eCommerce business in 2022 and beyond? Get a risk-free complimentary consultation with an eCommerce expert.
