It’s Black Friday, which can be a subscription merchant’s dream! That is, as long as your website is prepared to handle an influx of sales.
This time of year always makes me think of FloraFlex — a PowerSync customer that first came to us with a media-heavy homepage and unoptimized content. Their page speed loading times were around 30 seconds, and the drop-off rate was more than 50%. Black Friday is considered the biggest revenue-generating event for FloraFlex, and PowerSync made the following improvements in just 45 days!
- Page speed loading times were reduced three-fold;
- Drop-off rate reduced by ~27%;
- Black Friday sales brought in ~25% more revenue compared to the previous year.
Today, if you find yourself looking for ways to improve your eCommerce site performance, please reach out! Schedule time on my calendar for a risk-free consultation. I’m always here to help.
Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration.
Let’s get into it, but first…
·
2 minute read
