Table of Contents As a CEO, you strive to find a tool not only for managing your teams and getting analytics. You want one that will provide useful insights helping in the business’ scaling up journey. This is where Salesforce comes in handy. Salesforce is a CRM platform that goes beyond customer management, turning into … Why do CEOs love Salesforce, and what value does Salesforce offer? Read More »
As a CEO, you strive to find a tool not only for managing your teams and getting analytics. You want one that will provide useful insights helping in the business’ scaling up journey. This is where Salesforce comes in handy. Salesforce is a CRM platform that goes beyond customer management, turning into an effective business management tool.
In our article, we’ll explore the value of Salesforce for businesses and how it can be effective for CEOs’ management. We’ll also look into the CEOs dashboard, its benefits and find out more about the practicality of Salesforce.
Salesforce is a cloud-based CRM system that hosts applications buyers can access online. This platform helps companies better connect with current and potential customers. If your goals include attracting more customers, improving interactions with them, getting to know buyers’ needs, Salesforce is the right choice.
One of the best ways to learn more about the product is to check the statistics. According to Ceterna, the business models built on Salesforce increase companies’ revenue by 34%. The platform is also a digital giant, running 19.8% of the CRM systems market. Such popularity and success of the platform are determined by its features which help businesses to:
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Based on IDC 2021 Revenue Market Share Worldwide, Salesforce has become world’s #1 CRM system. Its data analytics, project management and improved functionality makes it more than a tool for sales teams.
It becomes an instrument for running an entire business which is why an increasing number of CEOs implement it. Below you’ll find ten reasons proving their choice.
The platform is intuitive, and its functionality covers all the points for high-quality interaction among departments. In one system you merge different teams that can communicate and exchange data within one CRM solution.
Separate modules and working fields can be added according to your needs. You can choose one of the ready-made options or contact developers for a unique solution.
For instance, Recurrex from PowerSync enables sales teams to work smarter with necessary processes automated. It saves a company thousands of work hours by reducing manual effort.
This feature allows you to access Salesforce from anywhere and from any device. All the data is stored in a cloud; no physical medium can be lost or broken. You are able to use different online solutions for other types of tasks and departments. For example, there are Sales, Marketing, Support, or Analytics Clouds for your business requests.
According to this feature, you will be able to answer all vital business questions. You’ll find out how pleased your customers are with your products/services or what the industry trends are. Moreover, you’ll get a clear picture of your marketing campaigns’ success rate. You can share these reports with colleagues and make future-proof decisions.
Salesforce enables functionality to provide in-time updates for your company. This means that you always have the latest system version, and the stored data stays secure and protected.
AppExchange provides apps, components, and other services from the official Salesforce partners. Therefore, you may choose any extension from the marketplace that meets your business needs.
For example, consider using Stripe and Salesforce integration. It allows you to charge your clients credit cards or process payments via an ACH debit right in Salesforce to help streamline day-to-day operations.
The developers of the platform provide a solutions for CEOs to be constantly up to date with their business. You are able to get access to the Salesforce using any device, using a mobile application or a personal computer.
Salesforce contains all the necessary tools for business development: Sales, Service, Analytics, and Marketing. Another great example is Customer 360º, a native integration that allows you to see all customer’s data and use it to provide a better user experience.
It’s crucial that with Salesforce CEOs have all the data from their websites stored in one system. As a result, you can immediately observe your business’s development and make decisions based on analytics.
This feature is responsible for integrating third-party apps that are not native in Salesforce. For example, Magento 2 Salesforce Integration connects Salesforce Sales and Service Clouds with Magento/Adobe Commerce. It allows B2B and B2C businesses to receive real-time data and make relevant business decisions.
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Dashboards represent the business performance across sales, accounting, customer post-sale metrics and more. CEOs can observe the critical values with high-ranking metrics and make decisions based on real-time indicators.
According to Visme, companies that use data visualization are five times more likely to make faster decisions. An executive dashboard is one kind of customized interface that graphically depicts data. CEOs use eight main types to indicate how successfully their companies grow:
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