“Welcome back” emails are also important in the subscription world. For a variety of reasons, there will be times when customers pause their subscriptions. (Consider it a big compliment when they decide to come back. This indicates the value your product or service brings to their life).
When a former customer returns, focus the communication around any improvements and positive changes they have been missing out on (as well as exclusive bonuses to celebrate their return). Here is an example of how that could look.
Hi, [Name]!
Welcome back to Organic Beauty Box! We missed you dearly while you were away. We also took the time to make several improvements to our brand!
Did you know we now offer a box for men called The Burly Box? It is packed full of organic shaving essentials, beard balms, masculine soaps and more. Be sure to spread the word to all of your favorite guys. Best of all, when they use your personalized coupon code, JENNY3, you will each receive a 10% discount on your orders.
We also now offer the option for our customers to opt into a monthly $1 donation that benefits homeless shelters across the nation. So far, we have raised more than $250,000 for the cause. If you would like to contribute, log into your account and check the “I would like to donate” box in your billing settings.
Finally, because we are so glad to have you back, we are sending you a trendy summer scarf to get your season off to a sizzlin’ start.
Enjoy!
The Organic Beauty Box Team
In addition to catching them up on the latest, your returning customers are given an incentive to spread the word to more potential customers with an exclusive coupon code. After reading this letter, they will also look forward to receiving a free gift.
When a new subscription romance blooms, make it your mission to prolong the honeymoon phase for as long as possible. Sending the right welcome email to your customers can be a powerful tool for that.
Crafting welcome email language is only one piece of the overall subscription puzzle. If you are interested in learning more about a subscription management solution that offers flexibility and ease, we are here for you. Our $997 strategy sessions helped several companies this year grow their revenue by more than 20% in most cases. Reference this article, and the first session is on us.