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Subscription Insights: 2 Types of Churn

By Anna Krasnykh August 14, 2018 1716 Views No comments

What is Customer and Revenue Churn and why is it important to track both metrics for a Subscription business?

Subscription Insights: Churn and 3 Ways to Reduce it

By Anna Krasnykh May 16, 2018 1796 Views No comments

One of the key metrics in Subscription Business Management is churn. This blog explains what churn is, provides some benchmarks for the B2B and B2C markets and offers ways to reduce it.

Subscription Insights: 4 Ways to Improve your Offering

By Anna Krasnykh March 28, 2018 1642 Views No comments

Today we are seeing more and more companies introduce a Subscription business model. Whether it is a brand-new subscription box startup, an established merchant wanting to provide its customers with the convenience of auto-replenishing their orders, a publication business selling a magazine subscription, or a software company offering its service, there are similar factors that influence their success. Subscription ecommerce, as a whole, has seen tremendous growth over the last 5 years. Statistics show these businesses growing at more than 100% per year (Chen, et al. 2018). As a result, it is no surprise that investors and business owners alike find this growth, coupled with revenue predictability, extremely appealing.

But what do the successful Subscription companies have in common? How do they get customers to sign up for a subscription? And, more importantly, how do they keep them?

Here are 4 strategies you can apply today to improve (or implement in) your subscription offering...

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