Using IDC's MaturityScape, we break Subscription Business Maturity into 5 stages. This blog introduces the first stage, discusses its characteristics and offers strategy to move up the ladder.

What is Customer and Revenue Churn and why is it important to track both metrics for a Subscription business?

The California Senate Bill No. 313 goes into effect July 1st, 2018. But what does it mean for your Auto-Renewing Subscriptions?

One of the key metrics in Subscription Business Management is churn. This blog explains what churn is, provides some benchmarks for the B2B and B2C markets and offers ways to reduce it.

Today we are seeing more and more companies introduce a Subscription business model. Whether it is a brand-new subscription box startup, an established merchant wanting to provide its customers with the convenience of auto-replenishing their orders, a publication business selling a magazine subscription, or a software company offering its service, there are similar factors that influence their success. Subscription ecommerce, as a whole, has seen tremendous growth over the last 5 years. Statistics show these businesses growing at more than 100% per year (Chen, et al. 2018). As a result, it is no surprise that investors and business owners alike find this growth, coupled with revenue predictability, extremely appealing.

But what do the successful Subscription companies have in common? How do they get customers to sign up for a subscription? And, more importantly, how do they keep them?

Here are 4 strategies you can apply today to improve (or implement in) your subscription offering...