Subscription News Roundup: How NOT to Fall Victim to Box Fatigue
CNBC reports that some customers are suffering from “box fatigue.” That means they’re showing less interest in purchasing curated boxes of clothing and other items. Trunk Club, which was acquired by Nordstrom in 2014, no longer exists. Stitch Fix, which was founded in 2011, is struggling to be profitable. Reading this article made my mind drift back to one of my previous blog posts where we discussed six ways to join the subscription economy. Of course, subscription boxes are one option, but there are other ways to benefit from recurring revenue. I invite you to take a look, and if you’re interested in speaking more about your e-commerce strategy, schedule a quick call with me. Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web, so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with firstname.lastname@example.org for consideration. Let’s get into it, but first …
Deals of The Week
Car Washes: The ‘Affordable Luxury’ Subscription Consumers Are Keeping
At a time of soaring inflation and rising interest rates, consumers are not cutting back on car wash subscriptions. Read the full story on PYMNTS.com.
Buick, GMC Now Require $1,500 OnStar Subscription On New Vehicles
It’s technically listed as an option, but the cost is added to the MSRP and it can’t be removed. Read the full story on Motor1.com.
Xbox, PlayStation and The New Subscription Normal
These two companies are asking for a cut of your monthly entertainment budget. Read the full story on Engadget.com.
Data Helps Jewelers Align Subscription Offers with Consumer Spending Habits
Allison Vigil, president of Rocksbox, a monthly jewelry rental subscription service, says the key to keeping customers happy is by leveraging personalized data to curate the right products and provide consumers with their preferred payment options. Read the full story on PYMNTS.com.
Gillian Jones: Subscriptions to National Newspapers Are My New Charitable Donations
Gillian Jones has always been enthusiastic about charitable giving, stating that she loves to support organizations that do important work. Here’s why she has begun a new charitable trend — buying digital subscriptions to national newspapers. Read the full story on BerkshireEagle.com.