This post is the second in our three-part series on how Magento-Salesforce integration can increase the ROI for businesses. In part one, we discussed...
5 Awesome Salesforce Integrations for E-Commerce Merchants
Salesforce is a customer relationship management (CRM) system that enables businesses to excel in a number of different areas.
Salesforce is a customer relationship management (CRM) system that enables businesses to excel in a number of different areas. It has divided its different service categories into “clouds,” each of which serves a unique purpose.
The Salesforce eCommerce integration solutions are aimed to help businesses convert more leads and close more deals. It takes prospects through personalized customer journeys and gives businesses the insights needed to adjust strategies. Keep reading to find out what kind of benefits you can get via Salesforce eCommerce integration.
What is a Salesforce Sales Cloud extension?
While the Salesforce Sales Cloud comes equipped with many features, there are many extensions available in the Salesforce AppExchange that enable users to expand on its functionality.
Digital extensions are products that can be added onto software. Developers create the extensions to fulfill needs that the off-the-shelf product does not come with. Some are offered for free, and others can be purchased.
Some extensions are also known as integrations because they enable two separate systems to communicate with each other and work together.
Listed below are five Salesforce eCommerce integration is Sales Cloud that merchants can use to benefit their businesses.
1. Recurrex subscription management
Sales teams can not function when the data in their CRM does not exist, is not up to date or is inconsistent. When these issues arise, businesses are put in the position to purchase cumbersome products, spend hours fixing data manually or hire developers to create custom solutions. Recurrex for Salesforce is a single solution that solves all of these issues.
This Salesforce Sales Cloud extension is a powerful tool that simplifies subscription business processes. As one of the Salesforce sales cloud integrations with eCommerce it provides a way to easily acquire and manage subscriptions. Because once-manual processes are automated with Recurrex, sales teams are able to save thousands of hours and focus on what really matters (like building relationships).
The extension is built for scale, so it accommodates increased volume as businesses grow. Those who are interested in trying the product can take advantage of a 15-day free trial with no credit card or commitment required.
2. Salesforce + Magento integration
The extension is one of the best ways of Salesforce ecommerce integration with Magento. It provides a way for businesses to automatically synchronize business-critical data from Magento into the Salesforce Sales Cloud. It eliminates the need for duplicate manual data entry, reducing the chances for human error. Ultimately, it saves businesses valuable time and can greatly reduce operational costs.
The Salesforce + Magento Integration extension is available for Magento and Magento 2. It is available in four tiers — Trial, Standard, Enterprise and Unlimited — so merchants can choose the plan that best meets their individual business needs.
3. Accept mobile payments in the Salesforce Sales Cloud with Blackthorn
Do you need a way to accept PCI-compliant donations or mobile payments? Blackthorn offers a solution that does both (and then some). Its Mobile Payments plugin which works with Salesforce Field Service Lightning and Salesforce Mobile. It’s one the eCommerce integrations with Salesforce sales cloud that allows users to streamline payment processing. The process is running through a configurable virtual terminal that works with any Salesforce object.
An accompanying card reader can also be used to take payments while employees are out working in the field. With just a few clicks, it can process one or hundreds of payments quickly. It also gives a 360-degree view of all Salesforce Sales Cloud payment data.
Because all sensitive credit card data is stored in Stripe, transactions are secure and compliant. The app also allows for mobile check capture and ACH, cash and check-logging. NFC payment methods (like Apple Pay and Google Pay) are also supported.
4. BridgeMail Email Marketing, Marketing Automation & Lead Management
If you are looking to increase conversions, email marketing is a proven effective tool. The BridgeMail app as the Salesforce integration with eCommerce allows you to send professional personalized emails to contacts in the Salesforce Sales Cloud by customizing drag-and-drop responsive templates.
The advanced functionality allows for drip message sequencing and automated sales follow-ups. Using a single account, the app is able to send mass emails to clients from different sales reps. Businesses can benefit from real-time sales alerts that are triggered when critical actions are taken on their websites.
The extension also helps keep contacts organized. Users can group them into categories with the use of tags, and their website activity is loaded directly into the contact record. It also allows for advanced targeting and segmentation, as well as analytics to measure effectiveness.
5. Daddy Analytics
Harnessing insight from analytics can be a game-changer for businesses. Being able to track where sales come from is essential for determining return on investment, or ROI. It is also key for deciding which strategies to nix or keep around.
Daddy Analytics for Salesforce Sales Cloud is another Salesforce online eCommerce integration that reveals the source of every lead (whether that be organic search, social sites or Adwords). Beyond that, it reveals the estimated geolocation of each user and how long they spent on each page.
Should your business run another Adwords campaign or focus on Facebook advertising? By taking a deep dive into the analytics data, sales teams are able to target efforts more effectively.
Consider PowerSync Your Trusted Partner
According to the Salesforce and eCommerce integration, you can process information as soon as it comes to the system. Among other benefits, you can make decisions more quickly and react to any risks or necessary changes.
If you want to start using all the features of Salesforce integration, contact the PowerSync team. Now nothing is holding you back from a higher income, a productive team, and a successful eCommerce business.
What is the purpose of using Salesforce eCommerce integration?
The main point of integrating Salesforce is to improve your users’ experience. The faster they can place an order, the more trust they will have in you ➡️ The quicker you process the order details and get the information, the nicer the service will be.
What is Salesforce sales cloud?
It’s a cloud solution for your online business. By using Salesforce for eCommerce, you are able to access information at any time from any device. Your teams from different departments can use the collected data to increase sales and improve the interaction with customers.
What is the reason to use other cloud solutions for my business?
Each type of the integration is responsible for a certain direction.
For example, you can use the Salesforce marketing cloud solution to make ads more successful and accurate. In this case, all your marketing resources will be spent on promotion and reaching out to the customers.
The other example — Salesforce commerce cloud — is aimed to improve sales in B2B and B2C models. By using it, you can level up your sales through online platforms.