Table of Contents
- CommerceContent;
- Data and Analytics;
- Advertising;
- B2B Commerce;
- Journey Management.
Magento commerce is zeroing in on Progressive Web Apps

Adobe Stock integration is now available within Magento commerce

Expanded B2B capabilities are on the way

Woosley said that with a focus on business agility, the company made its first substantial investment in B2B-specific capabilities in its previous version (V2.2) of Magento commerce. By doing so, he said the platform became the first to natively support B2B and B2C business models.
“We’re now actively developing the next wave of important B2B-specific features based directly on feedback from our B2B merchants,” Woosley said.
Key Magento commerce B2B focus areas include:
- More sophisticated purchasing workflows;
- An enhanced process for purchasing catalogs within the B2B framework;
- Feedback based usability enhancements for improved merchant experience;
- B2B-specific reference themes with all the PWA components;
- Buyer workflows for quote and order approvals in the front-end.
Device-based mobile payments are now fully integrated

Product recommendations powered by Adobe Sensei are coming soon

Accessibility to Artificial Intelligence (AI) is a budding but mysterious concept in the business community. Naturally, Adobe is among the modern tech companies in the race to build out a mass market, intuitive solution that offers an invaluable competitive advantage. Their proprietary AI engine is called Adobe Sensei, and it is primarily used for designing experiences and predictive modeling, among other things.
In January, Adobe kicked off the early access program for select merchants to test a new facet of this technology. Through this new capability, users can leverage the machine learning and artificial intelligence insights of Sensei to create unique and relevant product recommendations for shoppers on Magento commerce sites.
Woosley said that the product recommendations extension will be available to all merchants in the Magento Marketplace in coming weeks. With it, merchants can control how and where on the site recommendations are shown to customers and choose between the following types:
- Most popular;
- Customers who viewed this also viewed that;
- Customers who bought this also bought that.
According to Jennifer Small, Adobe Senior Solutions Consultant, the new “recommended for you” algorithm is guided by real-time customer shopping metrics. Browsing and purchasing information and shows customers products compatible with their likelihood to convert.
“This is just the beginning of how we’re bringing new and improved business user function directly to the Magento user interface,” Small said in a presentation.
In a separate Adobe Summit 2020 virtual session, Senior Product Manager Misha Kotov shared data that shows how powerful product recommendations can be.
- Netflix: 75% of all watched content is recommended;
- Amazon: 35% of revenue driven by recommendations;
- Lotte Mart: 40% increased sales of stale inventory products;
- Knomo London: 60% increase in customer conversions.
Put Magento commerce to work for your business
The launch of Adobe’s Commerce Cloud was based on the sturdy foundation of the Magento commerce platform. That being said, the enhancements presented at this year’s summit — progressive web applications, Adobe Stock integration, expanded B2B capabilities, device-based payments, and AI-powered product recommendations — only enhance the extraordinary suite of capabilities available with Magento commerce. Furthermore, it pairs nicely with Adobe’s Analytics Cloud, Marketing Cloud and Advertising Cloud.
Magento provides an unparalleled toolbox of resources for eCommerce users. Unfortunately, many business owners miss out because these high-tech solutions seem out of reach. If there is a singular takeaway from this year’s conference, it’s that the future is now.
Do you want to learn more about how Magento can help you grow your eCommerce business in 2020 and beyond? If you’re curious about the potential of Magento and your business, schedule time on our calendar for a complimentary, risk-free conversation with one of our Magento commerce experts.