Accessibility to Artificial Intelligence (AI) is a budding but mysterious concept in the business community. Naturally, Adobe is among the modern tech companies in the race to build out a mass market, intuitive solution that offers an invaluable competitive advantage. Their proprietary AI engine is called Adobe Sensei, and it is primarily used for designing experiences and predictive modeling, among other things.
In January, Adobe kicked off the early access program for select merchants to test a new facet of this technology. Through this new capability, users can leverage the machine learning and artificial intelligence insights of Sensei to create unique and relevant product recommendations for shoppers on Magento commerce sites.
Woosley said that the product recommendations extension will be available to all merchants in the Magento Marketplace in coming weeks. With it, merchants can control how and where on the site recommendations are shown to customers and choose between the following types:
- Most popular;
- Customers who viewed this also viewed that;
- Customers who bought this also bought that.
According to Jennifer Small, Adobe Senior Solutions Consultant, the new “recommended for you” algorithm is guided by real-time customer shopping metrics. Browsing and purchasing information and shows customers products compatible with their likelihood to convert.
“This is just the beginning of how we’re bringing new and improved business user function directly to the Magento user interface,” Small said in a presentation.
In a separate Adobe Summit 2020 virtual session, Senior Product Manager Misha Kotov shared data that shows how powerful product recommendations can be:
- Netflix: 75% of all watched content is recommended;
- Amazon: 35% of revenue driven by recommendations;
- Lotte Mart: 40% increased sales of stale inventory products;
- Knomo London: 60% increase in customer conversions.
