This article is for you if:

  • You want to know more about PowerSync's Magento-Salesforce integration
  • You want to hear a first-hand account from a PowerSync customer
  • You are wondering if integrating Magento and Salesforce is worth the investment

"There is a treasure trove of data sitting in your eCommerce system....how are you extracting it and merging it with other valuable data to make it actionable? If you can't act on the data, it's a wasted asset. PowerSync helps move the data efficiently to a place where it can become more actionable and, therefore, more valuable."

 -Stuart Kiely, Sr. Director, Technology & Marketing, Matouk

 

Matouk, a company that sells finely crafted linens and home accessories, was looking for a way to synchronize data between its Magento e-commerce platform and its Salesforce CRM. After evaluating a few options, Stuart Kiely, Sr. Director of Technology and Marketing at Matouk, decided to go with PowerSync's Magento-Salesforce integration, as he believed in the organization's strength and capability to deliver according to business requirements.

"PowerSync offered a robust way to move that data from the e-commerce system to the CRM. There was enough flexibility in the product that we could do exactly what we needed without any customization. Also, the technical support was willing and eager to help with our install and ongoing maintenance. Lastly, it was an affordable solution given the value of the data that was being moved between systems," Kiely said. 

In addition to accomplishing the integration between two of its essential business systems, Kiely said the company was impressed by the knowledge and passion exhibited by the PowerSync team.

"There seemed to be a strong level of engineering/support behind the product and a desire to make continuous improvement to features and stability. It was fairly easy to set up on both the Salesforce side and Magento side and was much cheaper than developing a custom solution using available APIs or off-the-shelf, generic ETL solutions," he said.

 

Outcome

As a result of using PowerSync's Magento-Salesforce integration, Matouk is able to make good use of customer data from its e-commerce store. Its CRM has become more powerful and the platforms seamlessly sync with each other without the need to do the job manually.

"With PowerSync, [Salesforce] is more holistic and offers a more complete and up-to-date picture of all our customers, their purchasing behaviors, product preferences, etc. This data forms the foundation of a strong brand that can deliver a top-quality customer experience informed by data," Kiely said. 

Kiely is a happy customer and highly recommends PowerSync for integration between Magento and Salesforce.

"Transactions are just one part of the customer journey and the transactional data needs to be joined together with everything else we know about the customer. Any business that gets the importance of tying this data together, and uses these two platforms, would benefit from PowerSync," he said.

Like Matouk, you too can discover the treasure trove of data for your business.

 

The PowerSync team would like to thank Jamison Day for expressing his feedback. We are truly honored to receive such an assessment. Our team strives to deliver the best level of service in the industry and approaches each one of our clients' implementations with the highest care. Seeing our clients happy is the best reward for our work. If you would like more information about our product, watch the video below and schedule a time to speak with us.