"There is a treasure trove of data sitting in your eCommerce system....how are you extracting it and merging it with other valuable data to make it actionable? If you can't act on the data, it's a wasted asset. PowerSync helps move the data efficiently to a place where it can become more actionable and, therefore, more valuable."
-Stuart Keily, Sr.Director, Technology & Marketing, Matouk
"PowerSync offered a robust way to move that data from the eCommerce system to the CRM. There was enough flexibility in the product that we could do exactly what we needed without any customization. Also, the technical support was willing and eager to help with our install and ongoing maintenance. Lastly, it was an affordable solution given the value of the data that was being moved between systems," said Keily.
After evaluating a few options, Mr. Keily decided to go with PowerSync , as he believed in the organization's strength and capability to deliver according to business requirements. "There seemed to be a strong level of engineering/support behind the product and a desire to make continuous improvement to features and stability. It was fairly easy to setup on both the Salesforce side and Magento side and was much cheaper than developing a custom solution using available APIs or off-the-shelf, generic ETL solutions," he added.
As a result of using the PowerSync connector, Matouk is able to make good use of customer data from its eCommerce store. Its CRM has become more powerful and the platforms seamlessly sync with each other without the need to do the job manually. Mr. Kiely also found that "With PowerSync, [Salesforce] is more holistic and offers a more complete and up-to-date picture of all our customers, their purchasing behaviors, product preferences, etc. This data forms the foundation of a strong brand that can deliver a top quality customer experience informed by data."
Mr. Kiely is a happy customer and highly recommends PowerSync for integration between Magento and Salesforce. "Transactions are just one part of the customer journey and the transactional data needs to be joined together with everything else we know about the customer. Any business that gets the importance of tying this data together, and uses these two platforms, would benefit from PowerSync, "he said.
Like Matouk, you too can discover the treasure trove of data for your business.
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