
Table of Contents
For subscription eCommerce entrepreneurs, perfecting a winning customer acquisition strategy is an ongoing challenge. Competition is not only abundant, it is fierce. While leveraging automatic recurring billing is a powerful business strategy, business owners are constantly looking for ways to stand out in the virtual crowd.
These days, targeted digital marketing is on steroids, and analytics dashboards have become so complex that you can basically read your customers’ minds. While these methods are effective (and necessary) for online businesses today, your competition is also tuned into them. That’s why you must think outside the box to win the customer acquisition war.
The cost of gaining new customers
1. Launch an affiliate program that allows people who already believe in your brand to market your products for you

Research by HubSpot shows that consumer trust is declining, and 81% of online shoppers trust the advice of family and friends over what companies tell them. While companies continue to invest in advertisements, 65% of customers do not trust them. A higher number (71%) are distrustful of social media ads specifically.
More than ever, spenders rely on customer reviews to make purchasing decisions. Even then, we know that there are ways for companies to thwart them. Some resort to adding fake positive reviews about their products and services. Others spend big dollars on online reputation management solutions that push negative reviews off of Google’s front page while bringing positive ones to the top.
All of the above reasons shed light on how launching an affiliate marketing program for your business can be an effective customer acquisition strategy.
You may be wondering, “What is an affiliate marketing program?” Basically, it allows people to share a personalized link with their followers where they can purchase your products. When someone purchases a product via the affiliate’s link, the person gets a cut of the sale.
There are three big reasons why affiliate marketing has so much potential as a customer acquisition strategy.
- As stated previously, people are more prone to buy something that someone they trust will vouch for. This is known as social proof. Most people will not put their name on something they have not tried themselves or do not believe in, so affiliates who market a product come across as believable.
- In the age of Instagram and YouTube influencers, gaining just one successful affiliate marketer could make a significant impact on your eCommerce subscription business. The larger the following that person has, the more you will be able to profit when affiliate links leading to your products are shared.
- It costs you nothing until a sale is made. At that point, you give the affiliate marketer their share and take the rest. This beats spending money on Facebook ads that are less likely to lead to a sale.
If you are unsure about how to launch an affiliate marketing program, the Magento Marketplace is a great place to start. There are many extensions that enable businesses to launch and manage affiliate programs from the Magento admin panel. Here is a roundup of 10 Magento affiliate program extensions that are available today.
2. Start a blog and post quality content your readers will actually find useful

The rise in business content marketing initiatives is part of the reason CAC has grown. According to Profitwell’s data, companies are pushing out more than 300% more in-depth blog posts per month. With supply and demand in full effect, content marketers are charging at least 25% more for quality, meaningful pieces. But the cost is increasing for a reason — because it works!
The research also shows that 47% of buyers view three to five articles before speaking with a sales representative. Furthermore, companies with blogs get 67% more leads.
If you are convinced that posting quality content should be part of your customer acquisition strategy, there are many Magento blog extensions you can incorporate into your eCommerce site. The cost ranges from free to hundreds of dollars. The Aheadworks Blog extension, for example, is on the higher end of the spectrum. It costs $349 and comes equipped with a broad range of features.
While it may be worth investing in a full-time content marketer to join your team, there are many talented freelancers who can help you achieve your content marketing goals. Here are five places you can find them.
3. Create a fun and engaging contest

4. Offer flexibility and a simple checkout process through membership management tools

A positive customer experience is still the best customer acquisition strategy
While the above four strategies are worth pursuing for your subscription eCommerce business, providing a good customer experience overshadows them all.
HubSpot’s findings show that 82% of 1,000 survey respondents said an immediate response is “important” or “very important” when they inquire about a product. That number jumps to 90% when looking for customer support specifically. Additionally, 80% said they would be quick to stop doing business with a company after having a poor customer experience.
The bottom line in today’s marketplace is that customers must always come first. They have more options than ever, and they will switch in a heartbeat. There is a good chance the strategies in this post will win people over and help boost your business’s profitability. That’s because, through them, the customer gains something, too.
If you would like to learn more about how mPower can help with subscription eCommerce, membership management and automatic recurring billing, fill out the form below to schedule a free consultation.
Do you need expert guidance?
Our eCommerce experts are passionate about sharing strategies to help make businesses successful. We understand that there are many facets to consider when it comes to online selling success, and a winning customer acquisition strategy is only one piece of a much larger puzzle.
If you would like to learn more about the benefits of using the Magento platform and other eCommerce strategies, we invite you to schedule time on our calendar for a brief, risk-free, complimentary evaluation. We look forward to hearing your story and sharing some insights about how you can elevate your business to the next level.