Environmental Lights Case Study | PowerSync
PowerSync helped Environmental Lights sync thousands of records between its Magento eCommerce platform and Salesforce CRM. They also assisted the company with its transition from Magento 1 to Magento 2.
"Without PowerSync, we could not run our business the way we do today." — Jamison Day, CFO of Environmental Lights
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In 2016, Environmental Lights — a San Diego-based industry leader in providing LED lighting solutions for studios, stages and live events — implemented Salesforce as its CRM. was looking for a way to sync thousands of records between its Magento eCommerce platform and Salesforce CRM.
Jamison Day, CFO, quickly realized the need to synchronize the data from the company's existing Magento eCommerce website. He wanted to give his sales team the ability to see customer and order information in Salesforce and avoid spending time on manual data entry or switching from one system to the other.
That's when Day discovered PowerSync's Magento + Salesforce integration and became a loyal customer. By providing its staff with easy access to information, Environmental Lights has enabled its sales team to be more efficient and effective.
"Our sales team is able to see all matter of Magento information without having to leave Salesforce," Day said. "Moreover, if they wish to drill into more detail, PowerSync provides extensive linking between the two systems so navigating back and forth between Magento and Salesforce is simple and easy."
In addition to integrating a "rock-sold, feature-rich" solution that met his business needs, Day praised PowerSync's responsiveness and support.
"Unlike other monolithic software companies I've worked with, the PowerSync team tried to understand what I [needed] to accomplish and acted as true partners in devising ways to meet my goals, even doing hot-patches on occasion and updating their code to meet my requirements. They spent many hours (and many late nights) ensuring our implementation was as smooth as possible," Day said. "Notably, PowerSync was able to address some of our specific needs in a software update/release, showing astounding agility and customer focus in a short time. I give PowerSync my highest recommendation."
Fast-forward to 2020, and Environmental Lights made the decision to migrate from Magento 1 to Magento 2. With that transition came the opportunity to incorporate PowerSync's Magento 2 + Salesforce integration that offers the same time-saving functionality. PowerSync also worked with Environmental Lights' system integrator, Digital Operatives, to customize a solution that met all of the company's needs (including integrating the Magento B2B negotiable quotes functionality with Salesforce).
"We were basically hand-in-hand acting as one company in front of Environmental Lights to make sure the customer was happy," said PowerSync CEO Igor Krasnykh. "There were a lot of gaps, but it provided a very good foundation for us to work together and develop additional features that their team needed."
Environmental Lights is among the many businesses that are leveraging system integration to maximize their potential. The impact is so powerful, in fact, that Environmental Lights CEO Jamison Day says the company would struggle to thrive without it.
"We could not run our business without you," Day said. "What are we gonna do — like hand-type in all that stuff? No. We couldn't run the business. We couldn't run the business the way we do today."
Many companies rely on CRMs to track every customer interaction, but Day said he believes his company would have to abandon Salesforce if PowerSync's integration did not exist. That's because hundreds of hours are saved each week with PowerSync's Magento + Salesforce integration.
"If I imagine the world without our PowerSync, essentially I think we would have to abandon CRM," Day said. "Every time you update account information, you'd have to also update in Salesforce, and then every time you had a quote in Magento you'd have to recreate it in Salesforce. The amount of time it would take to do the administration of that would likely dwarf the incremental value of having a CRM."