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The Value of a CRM Integration

Integrate Magento and Salesforce for Great eCommerce Results

Table of Contents Magento Commerce is widely considered one of the most powerful and flexible e-commerce solutions. It’s the engine behind numerous e-commerce sites, managing everything from store functionality to user experience (UX). Magento is an open-source platform, meaning it is distributed with its source code and can be modified by anyone. The platform consists …

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2019 CRM Goals for Ecommerce

2019 CRM Goals for Ecommerce

Over the last few years, the ecommerce market has got extremely competitive, with companies fighting hard to obtain customers and deliver an outstanding experience. Customer Relationship Management (CRM) plays a critical role and the latest research reports that it can boost purchase value by 40%. The CRM industry has also seen tremendous changes. With cloud services becoming …

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How it Works: Magento and Salesforce Integration Explained

Magento CRM and Salesforce Integration Explained

Table of Contents An Introduction to Integrations More than ever, businesses are seizing the opportunity to become part of the ecommerce space. Here’s why: In 2020, worldwide retail ecommerce sales grew 27.6%, (eMarketer) In 2021, e-commerce retail sales reached $4.9 trillion worldwide. (Statista) By 2025, e-commerce retail sales are expected to reach $7.4 trillion. (Statista) …

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What Is Salesforce and What Does It Do?

What is Salesforce, What Does Salesforce Do – PowerSync

Many multi-million dollar enterprises are no stranger to Salesforce.com, and businesses that are just getting off the ground are also cozying up to the platform. Launched in 1999, Salesforce has proved itself to be a useful tool for companies of all types and sizes. In 2018, Forbes ranked Salesforce as the No. 3 most innovative company in …

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ROI Part 1: 4 Reasons You Should be Using Salesforce as Your CRM

ROI Part 1: 4 Reasons You Should be Using Salesforce as Your CRM

This is the first article in a 3-part series on how Magento-Salesforce integration can increase the ROI for businesses. Stay tuned for parts two and three. Because the highly complex and rapidly changing business environment requires retailers to focus on both market and customer needs, integrating Magento and Salesforce can provide an organization with a competitive advantage. …

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ROI Part 2: How Magento-Salesforce integration enhances business performance

ROI Part 2: How Magento-Salesforce integration enhances business performance

This post is the second in our three-part series on how Magento-Salesforce integration can increase the ROI for businesses. In part one, we discussed four reasons Magento businesses should be using Salesforce as their CRM platform. Because the data stored in Salesforce goes hand-in-hand with your Magento store, integrating the two platforms saves time and improves business processes. In addition …

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ROI Part 3: Your Magento Salesforce Integration Options

ROI Part 3: Your Magento Salesforce Integration Options

This is the final article in a 3-part series on how Magento-Salesforce integration can increase the ROI for businesses. Be sure to read parts one and two. When it comes to integrating Magento and Salesforce, there are many solutions available. This can make it difficult to know which one is worth your investment. The PowerSync connector is a …

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5 Salesforce VoIP Integration Solutions for eCommerce in 2022

Table of Contents Voice over Internet Protocol (VoIP) is increasing in popularity as more people stop using the landline. In particular, businesses can benefit from using VoIP services for call centers and/or connecting with remote workers. VoIPs solve many of the communication challenges faced by businesses. Call centers encounter some of the most problematic customer dilemmas. Because all …

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What You Need to Know about Salesforce-QuickBooks Integration

What You Need to Know about Salesforce-QuickBooks Integration

QuickBooks is an accounting software solution that was developed by Intuit, the same company that owns TurboTax. Today, more than 4.3 million businesses rely on QuickBooks as a key part of their internal financial process.  Because most large corporations have professional accountants to give their books personal attention, QuickBooks is mostly used by small and medium-sized businesses. …

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Salesforce is a Powerful Example of Digital Transformation

Salesforce is a Powerful Example of Digital Transformation

For businesses that want to remain relevant in the marketplace, staying stationary with processes is not an option. Whether launching a startup or reinventing a long-standing brand, the constant flux of the digital landscape must be considered. Staying on top of emerging trends is crucial for businesses as competition becomes more robust. Salesforce Einstein is …

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Does CRM Strategy Really Matter for E-Commerce Businesses?

Does CRM Strategy Really Matter for eCommerce Businesses?

Have you ever wondered, “What does CRM stand for?” If so, you’re not alone. The question gets asked more than 8,000 times on Google each month. That’s because CRM is becoming a household term. It stands for Customer Relationship Management, and there are many platforms on the market today that accommodate it. This Article is …

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4 Companies That Are Blazing AI Trails in E-Commerce

4 Companies That Are Blazing AI Trails in E-Commerce

Artificial intelligence (AI), also called machine learning, is becoming more of an everyday norm. It describes the ability of computers to take on human characteristics, such as rationalizing and learning from mistakes. AI is all around us. Do you talk to Siri on your iPhone? Are you impressed when her answers are eerily on-point? That …

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5 Awesome Salesforce Integrations for E-Commerce Merchants

5 Awesome Salesforce Integrations for E-Commerce Merchants

Salesforce is a customer relationship management (CRM) system that enables businesses to excel in a number of different areas. It has divided its different service categories into “clouds,” each of which serves a unique purpose. The Salesforce Sales Cloud aims to help businesses convert more leads and close more deals. It takes prospects through personalized customer …

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Learn About 4 Exciting Things That Are Happening for Salesforce

Learn About New Salesforce Products and More

Salesforce has a 20-year history of innovation. In fact, the multi-billion dollar tech giant was ranked the world’s No. 3 most innovative company by Forbes in 2018. Its Customer Relationship Management (CRM) system is among the most popular Salesforce Products.  The primary goal of the Salesforce CRM is to give every department within a company a single, shared view of each customer. Going …

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Salesforce Pledges Coronavirus Relief to Struggling Businesses

Salesforce Pledges Coronavirus Relief to Struggling Businesses

As coronavirus and COVID-19 became household words, an outpouring of support began to emerge. With Apple, Microsoft and Facebook all announcing large financial contributions that will go toward response efforts, the tech industry has been a major relief resource during this time of uncertainty. At the same time, Google is using its SEO powers to provide useful information while …

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