Everything about eCommerce

Why Magento Stores with Subscription Models Have Higher ROI

Why Magento Stores with Subscription Models Have Higher ROI

Today’s customer doesn’t want just a product. They buy into a compelling service that adds value to their lives. If a business is able to find that special offering — something that makes their customers tick — they can maximize their ROI by implementing subscriptions. When implemented correctly, subscriptions will boost revenue, build customer loyalty and, …

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How it Works: Magento and Salesforce Integration Explained

Magento CRM and Salesforce Integration Explained – PowerSync

For decades, businesses have seized the opportunity to become part of the ecommerce space. The chance to cast a wider customer net coupled with the decreased need for a storefront are two of the biggest reasons the ecommerce industry continues to grow. Nonprofits have also realized the benefits of shopping carts, which allow them to …

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ROI Part 2: How Magento-Salesforce integration enhances business performance

ROI Part 2: How Magento-Salesforce integration enhances business performance

This post is the second in our three-part series on how Magento-Salesforce integration can increase the ROI for businesses. In part one, we discussed four reasons Magento businesses should be using Salesforce as their CRM platform. Because the data stored in Salesforce goes hand-in-hand with your Magento store, integrating the two platforms saves time and improves business processes. In addition …

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How to Manage Your Business Subscriptions with Ease

If you manage a subscription-based eCommerce business, you know how important it is to keep up with recurring orders, transactions, memberships and services. You are also aware of the amount of diligent work it takes for your efforts to be successful. PowerSync’s mPower product offers a solution that automates processes and helps maximize recurring revenue. In fact, it is …

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ROI Part 3: Your Magento Salesforce Integration Options

ROI Part 3: Your Magento Salesforce Integration Options

This is the final article in a 3-part series on how Magento-Salesforce integration can increase the ROI for businesses. Be sure to read parts one and two. When it comes to integrating Magento and Salesforce, there are many solutions available. This can make it difficult to know which one is worth your investment. The PowerSync connector is a …

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Types of Data Analysis Used in E-Commerce to Get Key Business Insights

Types of Data Analysis Used in E-Commerce to Get Key Business Insights

With the fierce competition in today’s online marketplace, data analytics has become an essential part of the eCommerce movement. And with more business owners catching onto its power, the sales growth of any company depends on it. While the human brain is capable of manually analyzing large data sets, computers use mechanical processes and algorithms …

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Cloud Computing for Business: An Introduction

Cloud Computing for Business: An Introduction

Cloud providers specialize in offering online assets such as servers, storage, databases, networking, software, analytics and intelligence. Because these resources are made available through the Internet (a.k.a. the cloud), the process is known as cloud computing.  There are many reasons businesses leverage cloud computing companies. It saves money, as the cost of purchasing the necessary infrastructure (hardware, …

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Magento Open Source vs. Shopify vs. Magento Commerce in 2019: Choosing the right eCommerce platform based on size and budget

Choosing an eCommerce Platform Based on Size and Budget

From the moment online shopping became an option, consumer behavior has been shifting towards digitized service. Part of the reason is that mobile devices empower unlimited shopping, disregarding time and place.  The future of retail is online retail, according to ongoing data. The number of retailers who are ditching the traditional brick-and-mortar selling model and …

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