
Table of Contents
- The Dos and Don’ts of Starting a Subscription Business
- The Art of Upselling in eCommerce
- Optimizing Your Online Shopping Cart
- Are You Wasting Money on Customer Acquisition?
- Cost-Cutting Business Solutions You Can Get Started on Today
- How to Write Awesome Welcome Emails for New Subscribers
- 4 Ways to Turn up The Heat on Your Customer Acquisition Strategy
- Our Best Marketing Tips for Your Subscription Business
This Article Is for You If:
- You want to know if subscription business models are really lucrative
- You want insight on the best subscription business growth strategies, based on the most recent data
- You are seeking a reputable eCommerce expert to help guide you
Are Subscription Business Models Successful?
- Global sales are predicted to reach $4.2 trillion by 2022.
- 9% of consumers never purchased an item online prior to the U.S. pandemic emergence in March 2020.
- 47% of respondents agree the pandemic spurred them to buy certain types of goods online for the first time.
How Can I Make My Subscription Business Grow?

The good news is that as a subscription business, you’re already positioned for high revenue-generating potential. In addition to that, you’ve already invested in professional branding and graphic design. Your color scheme is on point. Your website is both visually pleasing and easy to navigate. Hopefully, you’re following our best marketing tips for your subscription business.
You’ve laid so much of the important groundwork already, so don’t hesitate to take it to the next level. The following strategies will help you accomplish business growth in the recurring revenue space.
Rule 1: Get Your Tech Stack Right

- Customer support: There are many digital solutions that can assist with ensuring your customers always feel heard and receive prompt replies when they need to reach you.
- Your website speed: Our customer, LuxAnthropy, knows first-hand how lagging website speeds can take a negative hit on profits. (Read their full story here for the specifics). Our best advice is to consult with a developer who can help find, diagnose and repair issues in your eCommerce store (and we’re available!).
- Does the developer of the product use the solution themselves?
- Does it provide a good user experience for both the merchant and their customers?
- Can shoppers manage and modify orders without having to go back through the purchasing process?
- Is the solution tailored to meet goals in your specific industry?
Rule 2: Expand Your Subscription Offering

In addition to your regular products and services, what else can you add to make what you offer more niche? Here are a few ways you can set yourself apart.
1. Launch A Loyalty Program
- Will my customers enjoy participating?
- Will the program make their brand experience better?
- Will the program meet their needs?
- Are the rewards appealing?
- Will the loyalty program make my customers feel valued and important?
- Is the program consistent with brand expectations?
- Will the reps make loyalty members feel special and recognized?
- Will the offers be more relevant over time?
- Will the program offer seamless touchpoint experiences?
- Will loyalty members feel they are treated better than non-member customers?
2. Play With Gamification
3. Get Really Creative
Rule 3: Optimize Your Business Downtime

- Invest in team-building
- Pursue educational opportunities
- Tackle business/marketing plans
- Check old items off your to-do list
- Conduct market research/customer surveys
- Evaluate inventory and offer deals on overstock products
- Give yourself an online makeover
- Launch a YouTube channel or blog
- Take on outsourced projects yourself
- Go on vacation (self-care is important!)
Rule 4: Attend Events and Network

Sometimes, we just need to get back to the basics. By that we mean, “Get out there and network!” With so many industry events and conferences going virtual, a quick Internet search can lead you to a helpful webinar that will put you in touch with potential leads.
We also recommend attending these subscription industry events this year:
- SubSummit: Sept. 20-21 | Dallas, Texas (plus virtual streaming)
- Subscription Show: Nov. 1-3 | New York, New York (plus virtual streaming)
Rule 5: Designate a Budget for Internet Marketing and Search Engine Optimization

Rule 6: Survey Your Customers

Rule 7: Schedule Time With an eCommerce Expert

If you’re prioritizing subscription business growth this year — Congratulations! Leveraging the right technology, launching new initiatives and staying engaged with your customers and industry are all keys to success.
Seeking out the right mentors is also a way to help take your subscription business to the next level, and we’re here to help. If you would like to speak to an eCommerce expert at PowerSync, schedule your risk-free, complimentary consultation today.