Monthly Archives: May 2018
Customer Relationship Management (CRM) is an essential part of any organization and ecommerce is not an exception. When implemented correctly, a CRM platform provides access to invaluable information about your customers and business operations. It can make your staff more efficient, act as a critical tool to guide business decisions, and, as a result, increase your bottom line.
One of the key metrics in Subscription Business Management is churn. This blog explains what churn is, provides some benchmarks for the B2B and B2C markets and offers ways to reduce it.