Magento has positioned itself as one of the world’s most powerful online retail platforms. It accounts for 12% of all eCommerce sites, powering 1.2% of the Internet.
These stats are included in a roundup of data shared by HostingTribunal.com. According to the list, merchants who use Magento experience growth three times faster than their counterparts on other platforms.
Magento was acquired by Adobe in 2018, which has had a profound impact on the platform’s popularity. The number of Magento sites nearly doubled from March 2017-Aug. 2018, according to BuildWidth.
There are many reasons people are flocking to Magento to launch eCommerce sites. The platform has many desirable features, and the Magento Marketplace offers add-ons that serve a multitude of functions. These extensions enhance the experience of the customer as well as eCommerce merchants.
Add-ons are commonly referred to as plugins and extensions. They are created by developers who believe their solutions will be useful to the Magento community. Here are some of the best Magento extensions for eCommerce store owners in 2020.
Search Engine Optimization (SEO) is essential for any business website, including eCommerce. In the world of online retail, competition is plenty. Implementing SEO best practices is what gets successful enterprises found.
ReloadSEO is among eCommerce extensions that makes it easy to manage all elements of SEO through a user-friendly dashboard. There are three plans available that can be paid monthly: Starter ($59), Business ($99) and Professional ($149). Those who sign up for annual subscription plans save 20%, and a 14-day trial period is offered.
The plugin houses data that allows businesses to visually track Google rankings and compare their performance against competitors. Keyword and backlink tracking are among the features offered, as well as an advanced content analysis algorithm that provides live feedback. Users also are notified when SEO problems arise so they can be instantly corrected. Additionally, they have access to training videos and ticket, email and phone support.
More than ever, eCommerce businesses are leveraging the power of recurring revenue streams. For those looking for a complete subscription management solution in Magento 2, mPower is an effective choice. It allows businesses to manage recurring transactions, view payment histories, apply special discounts and manage custom billing frequencies and terms. It is ideal for any subscription business, including retail, software developers and nonprofits. It is also a popular option for publication subscription management software.
When it comes to Magento 2 plugins for subscription businesses, mPower is one of the most useful Magento plugins for eCommerce. It is available for a $990 annual subscription. accommodates a variety of complex situations. For example, it allows customers to subscribe to multiple products on different schedules and billing frequencies in a single checkout.
The extension allows customers to skip a shipment, place their profile on a temporary hold or opt into automatic renewals. It also handles past-due payments and card expiration notifications.
Keeping track of taxes is one of the most complicated - yet essential - aspects of running an eCommerce business. TaxJar lifts that burden with its Sales Tax Automator extension.
With tax rates fluctuating based on where customers live, accuracy is essential. The Sales Tax Automator provides real-time tax calculations and ensures the right amount is charged. It supports more than 30 countries around the world, including the United States, Canada, Australia and the European Union.
In addition to configuring precise tax rates, the extension provides easily accessible sales tax reports. Automatic tax filing is another perk. The AutoFile option files state sales tax returns each month, quarter or year.
Today’s online customer expects instant support when they need it. If that is not available, the risk of losing their business is high.
LiveChat is an effective customer service solution that ensures visitors feel heard when they need something. A customized window is placed on the Magento site that allows visitors to get in touch with a store representative. Store owners can also set trigger conditions that make automated messages appear. For example, a person may receive an invitation to ask a question after they visit a certain number of pages.
The extension also allows for canned responses, file sharing, chat archives, notifications, chat transcripts, visitor banning and more. Reports and analytics are made available, making it easy to track chat activity and visitor information in one place. The extension is free, but businesses must acquire a license to use it.
Websites with active blogs draw 55% more visitors to their websites, according to bluelist.co. If you are in the eCommerce space, blogging is something to seriously consider. For business owners who have a knack for writing, this effective marketing strategy can be incorporated at little to no expense.
An eCommerce blog can help boost SEO ranking because adding more content increases the number of times a website is indexed by Google. Adding valuable posts also positions companies as thought leaders in their industries and invites the potential for other blogs to link back to them. Blogging also supports social media efforts because it ensures regular content that can be shared.
The Aheadworks blog extension is available for $349 in the Magento Marketplace. It is a fully functional blog module that features several customization options. A "related products" sidebar can be assigned to each post, which can lead to more sales.
The template also gives readers the option to sort posts based on tags and categories, making for a straight-forward navigation experience. Aheadworks also incorporates the best practices for SEO and allows users to add metadata on the back end for further optimization.
Newsletters are an effective strategy every eCommerce business owner should have in their marketing toolbox. In fact, HubSpot reports more than 59% of marketers said email marketing is their biggest source of ROI.
While Newsletters are a powerful customer retention tool, gaining subscribers can be a challenge. That is why it’s important to strike when the iron is hot.
When someone makes a purchase, one thing is clear - they are interested in your products. The Subscribe at Checkout Magento plugin gives businesses a resource for extending the customer lifecycle. When customers check out, they can check a box subscribing to the company newsletter. Businesses then have the opportunity to keep them in the loop about special events and sales.
The free extension allows administrators to decide if the checkbox will be selected by default. They also have the option of forcibly subscribing guests to their newsletters by not allowing the box to be unchecked.
Many eCommerce businesses are realizing the time-saving impact CRM software integration can have on their businesses. The Magento 2 + Salesforce extension enables syncing between Magento and the Salesforce CRM, which can save businesses time and money.
Although some of the data in Magento and Salesforce is the same, there is no native way to synchronize it. PowerSync’s CRM integration plugin automatically synchronizes customer data, which eliminates the need for duplicated manual data entry. Additionally, if a customer record changes in Magento, the extension automatically updates the Salesforce account so both systems stay consistent.
A free starter pack version is available, as well as a paid version that includes additional features. Learn more about how integrating Magento and Salesforce can benefit eCommerce businesses.