5 Business News in the Subscription Economy

Are you giving your customers what they truly want? When considering a new subscription, it’s no secret that many shoppers look for certain perks like free shipping. But did you know more customers are indicating an interest in digital shopping features from brands — like a tracking progress bar? In fact, an astounding 63.2% of customers surveyed said they consider this feature to be very or extremely important when deciding on a new subscription.

Check out the latest Subscription Commerce Conversion Index to learn more about what today’s subscribers want. And as always, schedule time with me for a risk-free conversation about your eCommerce strategy.

Every week, we highlight the biggest news happening in the subscription economy. Our hope is to inspire you to glean from what other successful recurring revenue merchants are doing, and we scour the web so you can stay current without getting buried in content. We also accept submissions, so please share your latest business news with marketing@powersync.biz for consideration.

Let’s get into it, but first…

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Subscription Show 2022 Takes Place Nov. 9-10

The annual Subscription Show, which is presented by Subscription Insider, is less than a month away. Guests may attend the event in New York, or virtually.

Get tickets at SubscriptionShow.com.

Survey: 63% Considering Gifting Subscriptions This Holiday Season

According to a recent survey, 63% of consumers report they will consider giving subscriptions as a gift and 70% are interested in receiving subscriptions as a gift themselves.

Read the full story on Advanced-Television.com.

Americans Are Less Likely to Cancel Amazon Prime, Netflix Than Cut Spending on Food

Even as Americans cut back in the face of rising prices and recessionary fears, fewer want to give up their streaming subscriptions, especially when it comes to TV, movies and music services, such as Amazon Prime, Netflix and Spotify.

Read the full story on CNBC.com.

Apple, Spotify Podcast Feeds Pose Challenges for Growing Subscriptions

Podcaseters say they’re waiting on Apple, Spotify and other podcast-hosting platforms to offer more flexibility and features to grow listenership and make it easier for people to find the shows that offer subscriptions.

Read the full story on Digiday.

The 2022 Holiday Subscription Gift Guide

The Subscription Trade Association is partnering with hundreds of brands to help you achieve your goals this holiday through the 2022 Holiday Subscription Gift Guide!

Get the guide at SUBTA.com.

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