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Subscription churn is a term that describes the number of recurring customers that stop doing business with your brand during a given time period.

What makes a merchant successful? Is it about offering the best product, variety or price? Today, marketing gurus argue that success centers around positive customer experiences.

Today’s customer doesn’t want just a product. They buy into a compelling service that adds value to their lives. If a business is able to find that special offering — something that makes their customers tick

During the past several years, many big-name companies — such as IBM and Oracle — have launched eCommerce platforms in hopes of making a name in the online retail space. As each

Since the early days of eBay auctions and Amazon.com, modern eCommerce has become more accessible for customers and entrepreneurs. With a little research, time and effort, many

If you manage a subscription-based eCommerce business, you know how important it is to keep up with recurring orders, transactions, memberships and services.

With the fierce competition in today’s online marketplace, data analytics has become an essential part of the eCommerce movement. And with more business owners catching onto its power,