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What Salesforce is and what Salesforce does
Many multi-million dollar enterprises are no stranger to Salesforce.com, and businesses that are just getting off the ground are also cozying up to the platform.

Latest news in the subscription industry for October 2022
Today, I want to draw your attention to a useful resource I have been following for quite some time. PYMNTS.com just released its latest Subscription Commerce

New opportunities for content monetization — YouTube Shorts, Twitch, Amazon
There has never been a better time to be a digital content creator. Today, many people in the creator economy are leveraging subscriptions to create

Salesforce CRM Implementation: 9 Steps for Winning Strategy in 2022
Over the past 20 years, Salesforce has become one of the largest software companies and one of the most valuable technology giants in the world.

Simple Subscription and Streamlined to Scale
If you’ve been with me for a while, you know that I regularly share insights from PYMNTS.com. They share a wealth of research on the subscription economy and

Best customer service moves you can make as a subscription merchant
Did you know that most consumers underestimate monthly subscription costs by at least $100? In fact, today there are many apps and services emerging that help customers

Subscription News Roundup: Exploring and leverage memberships and much more
Today, I want to share an insightful resource with you from PYMNTS.com. The company recently released a report about the benefits of memberships.

Subscription News Roundup: How to sold out subscription in only 6 hours?
As a subscription business owner, there may be times when you feel stuck and unmotivated. If you’re in that boat now, I want to encourage to read a recent article from the Subscription Trade Association

Oracle Lays Off Workers: How Merchants Should Respond | PowerSync
When a company like Oracle lays off workers, many questions arise. The Oracle layoff has made headlines in recent weeks, as thousands of employees in

Best Magento and Salesforce Integration: A Quick and Dirty Review
You’re clearly on this page because you’re trying to integrate Magento and Salesforce. Now, it’s possible that the search engine gods made a mistake, and you’re still trying to figure out if you

Integrate Magento and Salesforce for Great eCommerce Results
Magento Commerce is widely considered one of the most powerful and flexible e-commerce solutions. It’s the engine behind numerous e-commerce sites, managing everything from

Success Story: John Matouk & Co
Matouk, a company that sells finely crafted linens and home accessories, was looking for a way to synchronize data between its Magento e-commerce platform and its Salesforce CRM.

Environmental Lights Case Study | PowerSync
PowerSync helped Environmental Lights sync thousands of records between its Magento eCommerce platform and Salesforce CRM. They also assisted the company with its transition from Magento 1 to Magento 2.