The QuickBooks Online integration for Magento 2 from PowerSync is an excellent way to reduce manual data entry for your accounting department. By automating the data flow from your Magento website, you can cut down the time it takes to close your books and eliminate errors. This video provides an introduction to our QuickBooks Online integration.

Customer Relationship Management (CRM) is an essential part of any organization and ecommerce is not an exception. When implemented correctly, a CRM platform provides access to invaluable information about your customers and business operations. It can make your staff more efficient, act as a critical tool to guide business decisions, and, as a result, increase your bottom line.

One of the key metrics in Subscription Business Management is churn. This blog explains what churn is, provides some benchmarks for the B2B and B2C markets and offers ways to reduce it.

The QuickBooks integration for Magento 2 from PowerSync automates the data flow between your Magento ecommerce store and QuickBooks Online. The features of our extension are summarized into 5 categories in this blog post. Work smarter, not harder!

Today we are seeing more and more companies introduce a Subscription business model. Whether it is a brand-new subscription box startup, an established merchant wanting to provide its customers with the convenience of auto-replenishing their orders, a publication business selling a magazine subscription, or a software company offering its service, there are similar factors that influence their success. Subscription ecommerce, as a whole, has seen tremendous growth over the last 5 years. Statistics show these businesses growing at more than 100% per year (Chen, et al. 2018). As a result, it is no surprise that investors and business owners alike find this growth, coupled with revenue predictability, extremely appealing.

But what do the successful Subscription companies have in common? How do they get customers to sign up for a subscription? And, more importantly, how do they keep them?

Here are 4 strategies you can apply today to improve (or implement in) your subscription offering...

This release brings some great enhancements. It includes a complete overhaul of historical logic around Salesforce Opportunities and Orders. With this new version, merchants will be able to capture Abandoned Carts and Unpaid Magento Orders as Salesforce Opportunities. All Magento Orders, which are paid in full, will be captured in Salesforce as Orders. As always, the objects are linked in Salesforce, resulting in a better view of your sales funnel. In addition, Magento wishlists are now synchronized with Salesforce as Opportunities, allowing you to cater your sales and marketing strategies based on that data.

"Unlike other monolithic, software companies I've worked with, the PowerSync team tried to understand what I [needed] to accomplish and acted as TRUE PARTNERS in devising ways to meet my goals…"

Salesforce and Magento serve different purpose and filling different needs. Based on those differences in most of the cases merchants want to store CRM relevant information in Salesforce and e-commerce related information in Magento, however there is a big overlap and that is where the "mappings" come into play.

Asnnouncing invoice and shipment, currency rates sync capabilities, Salesforce Campaigns integration and flexible directional mappings support

Our team is delighted to announce the new release of PowerSync version 0.01.53.15. The new version brings 8 new features and 50+ bug fixes.

PowerSync is looking for a Technical Project Manager to join our rapidly growing team. The ideal candidate must have strong technical and organization skills to help drive rapid change in the company. PowerSync provides a simple and flexible way of integrating various Magento entities with native Salesforce objects. Synchronization eliminates the need of unnecessary data entry trying to keep your systems synchronized and also eliminates the wait period for the data to reflect changes in either systems.

PowerSync offers system integrators and developers a way to initiate data synchronization from Magento into Salesfoce via PHP code or prevent synchronization all together.

PowerSync is looking for a sales professional to strengthen our sales team. PowerSync provides a simple and flexible way of integrating various Magento entities with native Salesforce objects. Real time synchronization eliminates the need of unnecessary data entry trying to keep your systems synchronized and also eliminates the wait period for the data to reflect changes in either systems.

New version of PowerSync connector is announced. Several new features and many bug fixes...

• New Feature (major): Integration with Accounting Seed (read more)
• New Feature (major): Added ability to synchronize Abandoned Carts in Magento to Salesforce
• New Feature (major): Salesforce Professional version is now officially supported

Accounting Seed and PowerSync are happy to announce partnership between two companies to help merchants bridge the gap between CRM, ERP, Accounting and e-commerce worlds.

New version of PowerSync connector is announced. Several new features and many bug fixes...

Guide to Magneto website synchronization & manual synchronization in PowerSync connector