Should you use a CRM and an ecommerce platform concurrently? Is there value in integrating the two?

In this blog post we discuss the January 2019 rule change made by Mastercard and it's implications for Subscription businesses.

Now that we are a couple of weeks into 2019, let's talk about CRM goals for ecommerce. After reviewing the latest research and surveying our own customers, here's our list!

Using IDC's MaturityScape, we break Subscription Business Maturity into 5 stages. This blog introduces the first stage, discusses its characteristics and offers strategy to move up the ladder.

Magento2 + QuickBooks Online Release #2.1.16 for the FREE Version (Released on 08.14.2018)

Magento 2+QuickBooks Online release #2.1.24 for the Paid Version (Released on 08.14.2018)

What is Customer and Revenue Churn and why is it important to track both metrics for a Subscription business?

Magento 2 + Salesforce Release #2.3.8 - FREE Version (Released on 08.14.2018)

Magento 2 + Salesforce Release #2.3.8 - Paid Version (Released on 08.14.2018)

Subscriptions have seen tremendous growth in the recent years and, as a result, more and more companies turn to this business model. However, getting the offering right has proven to be challenging. In this blog, we'll take a look at the specific differences (and similarities) between the Top and Bottom performers in Subscription Commerce.

The Salesforce integration for Magento 2 from PowerSync offers a flexible and customizable way to synchronize store data with your CRM. By automating the data flow, you can reduce manual data entry, and eliminate wasted time and human error. PowerSync's extension is unique because the integration is highly configurable and can be made to fit any organization's processes. The following video demonstrates how an order placed in Magento gets synchronized with Salesforce.

The California Senate Bill No. 313 goes into effect July 1st, 2018. But what does it mean for your Auto-Renewing Subscriptions?

Read the following Success Story to find out how PowerSync was able to help one of their partners and the client with a QuickBooks Online integration for Magento 2 that required filtering logic customizations.

The QuickBooks Online integration for Magento 2 from PowerSync is an excellent way to reduce manual data entry for your accounting department. By automating the data flow from your Magento website, you can cut down the time it takes to close your books and eliminate errors. This video provides an introduction to our QuickBooks Online integration.

Customer Relationship Management (CRM) is an essential part of any organization and ecommerce is not an exception. When implemented correctly, a CRM platform provides access to invaluable information about your customers and business operations. It can make your staff more efficient, act as a critical tool to guide business decisions, and, as a result, increase your bottom line.

One of the key metrics in Subscription Business Management is churn. This blog explains what churn is, provides some benchmarks for the B2B and B2C markets and offers ways to reduce it.

The QuickBooks integration for Magento 2 from PowerSync automates the data flow between your Magento ecommerce store and QuickBooks Online. The features of our extension are summarized into 5 categories in this blog post. Work smarter, not harder!

Today we are seeing more and more companies introduce a Subscription business model. Whether it is a brand-new subscription box startup, an established merchant wanting to provide its customers with the convenience of auto-replenishing their orders, a publication business selling a magazine subscription, or a software company offering its service, there are similar factors that influence their success. Subscription ecommerce, as a whole, has seen tremendous growth over the last 5 years. Statistics show these businesses growing at more than 100% per year (Chen, et al. 2018). As a result, it is no surprise that investors and business owners alike find this growth, coupled with revenue predictability, extremely appealing.

But what do the successful Subscription companies have in common? How do they get customers to sign up for a subscription? And, more importantly, how do they keep them?

Here are 4 strategies you can apply today to improve (or implement in) your subscription offering...

This release brings some great enhancements. It includes a complete overhaul of historical logic around Salesforce Opportunities and Orders. With this new version, merchants will be able to capture Abandoned Carts and Unpaid Magento Orders as Salesforce Opportunities. All Magento Orders, which are paid in full, will be captured in Salesforce as Orders. As always, the objects are linked in Salesforce, resulting in a better view of your sales funnel. In addition, Magento wishlists are now synchronized with Salesforce as Opportunities, allowing you to cater your sales and marketing strategies based on that data.

"Unlike other monolithic, software companies I've worked with, the PowerSync team tried to understand what I [needed] to accomplish and acted as TRUE PARTNERS in devising ways to meet my goals…"